Showroom Modeling Description
A showroom model presents clothes for a clothes retailer or designer’s clientele in a private setting of their own store or boutique in a more informal and relaxed atmosphere, than at a runway show with all the bells and whistles.
They may be starting out by being models for fashion agencies, gaining experience before runway shows or they may even be directly hired through ads in specialized fashion publications, to work in store for and with the designer entirely without an agency involved.
As they’re sometimes hired directly, it is not uncommon for a showroom model to also be a part of and stand model for a designers various projects, such as their look book, press material and similar.
As the models are dealing with customers and potential buyers first hand, it is of significant importance that a showroom model is approachable, kind and of course presentable with thorough knowledge of the brand and client they model for.
Stats and measurements depends on the employer, yet are typically similar to that of a runway model, but may be less stringent than the usual bust, waist and hip size of 34-24-34 (86-61-86 cm) for women, give or take, while for males a jacket size, waist and inseam of 40, 32-34 (40 UK, 50 Medium Europe, 81-86 cm).